Consider this statement: “Influenced by intense flavors from Latin Ame

QUESTION

Consider this statement: “Influenced by intense flavors from Latin America and Thailand, Americans want hotter, more flavorful foods.” There are seven outside forces that can influence the success of marketing programs.

Which one does the above statement describe?
A) sociocultural forces
B) political forces
C) competitive forces
D) economic forces
E) global forces

ANSWER

Answer: E
Explanation: E) Global forces consist of influences brought about by all our global interconnections. Example: The U.S. national palate is changing—Americans want hotter, mintier, more flavorful foods—influenced by intense flavors from places such as Latin America, China, and Thailand.