Advertising, public relations, publicity, personal selling, and other

QUESTION

Advertising, public relations, publicity, personal selling, and other kinds of sales come into play at which stage in the marketing process?

A) conducting research and determining the target market
B) product strategy
C) pricing strategy
D) place strategy
E) promotion strategy

ANSWER

Answer: E
Explanation: E) The promotion strategy: How do we communicate the benefits of the product? Promotion consists of all the techniques companies use to motivate consumers to buy their products—techniques such as advertising, public relations, publicity, personal selling, and other kinds of sales.