Which of the following steps in marketing research is correctly paired

QUESTION

Which of the following steps in marketing research is correctly paired with its description?

A) Define the problem: Use published data or interviews, observation, experimentation, and focus groups to get information.
B) Analyze the data: Implement the best solution.
C) Collect facts: Use statistical tools to determine the facts.
D) Take action: Clarify the question to be answered.
E) Analyze the data: Use statistical tools to determine the facts.

ANSWER

Answer: E
Explanation: E) Analyze the data: Use statistical tools to determine the facts.