Consider this statement: “The designers must consider shape, size, col

QUESTION

Consider this statement: “The designers must consider shape, size, color, brand name, packaging, and product image.” Where in the marketing process does this statement apply?

A) to conducting research and determining the target market
B) to the product strategy
C) to the pricing strategy
D) to the place strategy
E) to the promotion strategy

ANSWER

Answer: B
Explanation: B) A marketing program starts with designing and developing a product—a good, service, or idea intended to satisfy consumer wants and needs. The designers must consider shape, size, color, brand name, packaging, and product image. In reaching these decisions, a company needs to consider such matters as how well the product differs from other products.