Jenna has designed a new line of shampoos and conditioners. She is cur

QUESTION

Jenna has designed a new line of shampoos and conditioners. She is currently looking into the pros and cons of selling the products at grocery stores and drugstores versus selling at hair salons. Jenna is at what point in the marketing process?

A) conducting research and determining the target market
B) product strategy
C) pricing strategy
D) place strategy
E) promotion strategy

ANSWER

Answer: D
Explanation: D) The place strategy: How do we place (distribute) the product in the right location? Placing, or distribution, is the process of moving goods or services from the seller to prospective buyers.