At which stage in the marketing process do concept testing and test ma

QUESTION

At which stage in the marketing process do concept testing and test marketing come into play?

A) conducting research and determining the target market
B) the product strategy
C) the pricing strategy
D) the place strategy
E) the promotion strategy

ANSWER

Answer: B
Explanation: B) Concept testing and test marketing come into play in the product strategy: How do we design and test a product that will best meet consumer wants and needs?