Which of the following lists the four Ps of the marketing mix in order

QUESTION

Which of the following lists the four Ps of the marketing mix in order of consideration?

A) pricing > place > promotion > product
B) product > place > pricing > promotion
C) product > pricing > place > promotion
D) promotion > place > product > pricing
E) promotion > product > place > pricing

ANSWER

Answer: C
Explanation: C) The marketing process starts with conducting research, moves on to determining a target market, then considers the four Ps of the marketing mix in this order: product strategy, pricing strategy, place strategy, and promotion strategy.