Go Red for Women is a campaign put on by the American Heart Associatio

QUESTION

Go Red for Women is a campaign put on by the American Heart Association to raise awareness of heart disease in women. This campaign is an example of what type of marketing?

A) not-for-profit marketing
B) product-use-based segmentation
C) customer-based segmentation
D) demographic segmentation
E) niche marketing

ANSWER

Answer: A
Explanation: A) The American Heart Association is a not-for-profit organization.