Which of the following is an example of geographic segmentation? A) T

QUESTION

Which of the following is an example of geographic segmentation?

A) The Segway Human Transporter isn’t just for mall cops. Tourism companies use them for guided tours. Employees of large warehouses and factories use them to get around more quickly. Segway targets these types of companies in its marketing.
B) Jason has a small business doing taxes for other small businesses. He looks for businesses of a certain size when he wants to add to his customer base.
C) Rugged Trucks manufactures heavy-duty pickups. Rugged’s advertising targets construction companies and large ranches around the world.
D) Quick Response, a manufacturer of sirens and flashing red and blue lights, looks to police, fire, and ambulance agencies for its customers.
E) Green Thumb is a large mail-order garden center in the United States. The company sells different bulbs, perennials, bushes, and shrubs to customers in different growing zones.

ANSWER

Answer: E
Explanation: E) Geographic segmentation divides the market by location. Only the Green Thumb company sells certain products to customers in particular areas of the country.