Which of the following gives the five steps in the consumer buying pro

QUESTION

Which of the following gives the five steps in the consumer buying process in the correct order?

A) information search > evaluating alternatives > problem recognition > purchase decision > postpurchase evaluation
B) information search > problem recognition > purchase decision > postpurchase evaluation > evaluating alternatives
C) problem recognition > information search > evaluating alternatives > purchase decision > postpurchase evaluation
D) problem recognition > evaluating alternatives > information search > purchase decision > postpurchase evaluation
E) postpurchase evaluation > purchase decision > problem recognition > information search > evaluating alternatives

ANSWER

Answer: C
Explanation: C) The process of consumer buying behavior: problem recognition > information search > evaluating alternatives > purchase decision > postpurchase evaluation.