Which of the following is defined as a customer’s perception that a ce

QUESTION

Which of the following is defined as a customer’s perception that a certain product offers a better relationship between costs and benefits than competitors’ products do?

A) selling concept
B) customer satisfaction
C) value
D) marketing concept
E) consumer buying behavior

ANSWER

Answer: C
Explanation: C) Value is defined as a customer’s perception that a certain product offers a better relationship between costs and benefits than competitors’ products do.