QUESTION
Why did the production era focus on producing as many goods as possible?
A) because manufacturers wanted to try out new assembly-line technology
B) because there was an unlimited demand for goods
C) because marketers wanted to test new sales techniques
D) because customers were unhappy and so companies kept trying to please them
E) because goods were handmade and so could not be produced quickly
ANSWER
Answer: B
Explanation: B) The production era, from the 1700s to the 1920s, aimed to produce as many goods as possible. The production concept emphasized producing as many goods as possible because there was an unlimited demand. There was a seller’s market, in which there is more demand for products than there is supply.
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