QUESTION
Sandals Beachfront Resorts for Lovers charges an all-inclusive price and has a no-children-allowed policy. Sandals does not manufacture anything, but it is in the mass production business. What does Sandals produce? Explain.
What will be an ideal response?
ANSWER
Answer: Mass production is possible in the service industries. At Sandals, the goal is to mass produce a predictable experience.
Explanation: Mass production is used all the time to produce goods, of course (such as cars, jeans, and canned soups), but it also is possible for services, where the goal is to produce a predictable experience.
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