QUESTION
What is a “story” in the business sense?
What will be an ideal response?
ANSWER
Answer: A story is an oral history about the firm’s achievements. It is a narrative based on true events that is repeated—and sometimes embellished upon—to emphasize a particular value.
Explanation: A story is an oral history about the firm’s achievements. It is a narrative based on true events that is repeated—and sometimes embellished upon—to emphasize a particular value.
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