Companies that stick with the same business strategy in the face of ra

QUESTION

Companies that stick with the same business strategy in the face of rapidly changing markets may face failure.

If top management makes decisions to implement some changes, should those decisions be communicated throughout the organization? Why or why not?
What will be an ideal response?

ANSWER

Answer: Yes. When a strategy is not working and a decision is made to change, management should communicate the new direction so that people can align behind it. Also, management needs to motivate and inspire workers to move ahead in spite of obstacles.
Explanation: Strategies are not “evergreen.” What works in one economy or one environment might not work in another. This is especially true in technology industries. As organizations find themselves adapting to change, it is imperative that leaders keep employees apprised of changes so that the workers can adjust accordingly.