Mitchell and Sons is greatly in need of getting more customers at this

QUESTION

Mitchell and Sons is greatly in need of getting more customers at this time. The CEO believes that investing in CSR would do nothing to help the company gain more customers.

Which of the following, if true, most weakens his position?
A) Construction customers require several contacts with companies before they choose to contract with one.
B) Consumers and businesses prefer to work with construction companies that pay attention to the wider implications of their business.
C) Construction companies lately have had to keep operating costs as low as possible in order to make a profit.
D) The construction business has been extremely competitive over the past several years.
E) Construction workers are represented by powerful labor unions.

ANSWER

Answer: B
Explanation: B) If customers are especially willing to hire construction companies that do business with social responsibility in mind, then pursuing CSR should actually help the company get more customers. Choices A and E say that Mitchell and Sons needs to deal with customers as well as workers in order to do business, but not how CSR will affect those dealings. Choices C and D may strengthen the case that a construction company needs to invest only in necessary business expenses in order to succeed.