QUESTION
Which of the following is LEAST likely to give a business a competitive advantage?
A) lowering product prices
B) increasing product quality
C) appealing ethics regulations
D) promoting its energy conservation efforts
E) supporting community charities
ANSWER
Answer: C
Explanation: C) A majority of people surveyed would switch to another brand if price and quality were equal. Price, quality, social good, and ethics all influence people’s purchasing decisions.
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