Kiva operates a website that enables visitors to provide money to smal

QUESTION

Kiva operates a website that enables visitors to provide money to small business owners in developing countries.

These microloans are used for buying equipment, enhancing facilities, and promoting other business development. Kiva retains a percentage of donations as revenue. The company is an example of which of the following?
A) cause-related marketing
B) social entrepreneurship
C) corporate philanthropy
D) blended value
E) triple bottom line

ANSWER

Answer: B
Explanation: B) Kiva’s primary focus is on creating social value, not shareholder wealth—a defining principle of social enterprise.