Luisa runs a fleet of taxis. The company is being pressured by interes

QUESTION

Luisa runs a fleet of taxis. The company is being pressured by interest groups that believe it does not respect the environment.

Luisa has shared anecdotal stories with group reps about the company’s pro-environmental activities, but they aren’t buying it. How might she best convince them that the company is already environmentally responsible?
A) draft a code of environmental ethics
B) offer environmental training for drivers
C) donate funds to an environmental nonprofit
D) conduct a social audit
E) run a cause-related marketing campaign

ANSWER

Answer: D
Explanation: D) A social audit will provide a formal assessment of the taxi company’s socially responsible programs and activities.