Paul is the CEO of a large technology company. Whenever his talented t

QUESTION

Paul is the CEO of a large technology company. Whenever his talented team proposes a new business initiative, he has the idea analyzed by the accounting department and by a social responsibility director. Paul is making use of what principle?

A) social auditing
B) sustainability
C) blended value
D) social entrepreneurship
E) ethical corporate policy

ANSWER

Answer: C
Explanation: C) Blended value measures the outcome of all business investments in terms of economic and social impact.