Phyllis is the CEO of Marchland Communications. According to the corpo

QUESTION

Phyllis is the CEO of Marchland Communications. According to the corporate social responsibility pyramid, what should be the first priority for Phyllis to be working towards?

A) demonstrating ethical behavior
B) making a profit
C) encouraging good corporate citizenship
D) hiring responsible employees
E) complying with the law

ANSWER

Answer: B
Explanation: B) Top managers set the tone for ethical behavior in an organization, but the first priority in Carroll’s pyramid is earning a profit.