Stephanie is concerned about identifying underlying needs instead of s

QUESTION

Stephanie is concerned about identifying underlying needs instead of simply focusing on existing demands. All of the following questions, if asked during her research, would help Stephanie EXCEPT which one?

A) To what extent are potential visitors to Spa World motivated by concerns about health as opposed to improving their appearance?
B) Would Spa World customers be interested in similar services and products delivered at their homes?
C) When customers visit Spa World, are they more interested in solving their everyday problems or are they more interested in forgetting about those problems?
D) Would Spa World be more focused on identifying underlying customer needs if it had originated as a division of a larger organization?
E) Would Spa World customers value health and beauty advice even if following that advice did not lead to a purchase of a currently existing Spa World product or service?

ANSWER

Answer: D
Explanation: D) All of the wrong choices here involve questions that would help Spa World break out of its current definition of its products and services. The exception is Choice D, which would help Spa World understand why it acts as it does but would not help Spa World become more customer-focused.