The entrepreneur is trying to identify potential problems in order to

QUESTION

The entrepreneur is trying to identify potential problems in order to avoid them or at least to be better positioned to react if they cannot be avoided.

In doing so, the entrepreneur should account for all of the following possibilities EXCEPT which one?
A) the possibility that years in the future scientists may give a new communicable disease a name that sounds similar to “Redenda”
B) the possibility that a significant number of her potential customers could be allergic to one or more of her ingredients
C) the possibility that seasonal variations in the availability of ingredients could affect the price of those ingredients
D) the possibility that advertising “fresh” ingredients may prevent Redenda Pizza from using less-expensive ingredients
E) the possibility that many customers are reluctant to try new pizza recipes

ANSWER

Answer: A
Explanation: A) Identifying things that could go wrong is an important part of planning, but it is unrealistic to try to account for every possibility. The event in Choice A would be devastating if it happened, but how could it be avoided? There’s no good way to tell whether this name (or any other distinctive name) will take on a negative meaning. The entrepreneur could go around the world and beg scientists not to name a disease anything that sounds like “Redenda,” but that’s not a good use of time. Right now, there’s nothing wrong with the name, and so Choice A is a risk that the entrepreneur will have to take. The other choices are all reasonable possibilities that could be accounted for during planning.