Which of the following is true of Theodore Levitt’s arguments concerni

QUESTION

Which of the following is true of Theodore Levitt’s arguments concerning the globalization of world markets?

A. Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world.

B. Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.

C. Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets.

D. Levitt’s arguments hold true with respect to consumer goods markets but not for basic industrial products.

E. As observed by Levitt, multinational corporations do not tailor their products to suit different countries.

ANSWER

A