Firms can reduce the failure of product development by ensuring that r

QUESTION

Firms can reduce the failure of product development by ensuring that research and development, marketing, and production functions work independently.

Indicate whether the statement is true or false.

ANSWER

FALSE
Firms can reduce the probability of making mistakes by insisting on tight cross-functional coordination and integration between three core functions involved in the development of new products: R&D, marketing, and production.