The shorter the distribution channel, the more intermediaries there ar
QUESTION
The shorter the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.
Indicate whether the statement is true or false.
ANSWER
FALSE
The longer the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer. This can lead to inertia in the channel, which can make entry difficult.
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