Consumers in the most developed countries are often willing to sacrifi

QUESTION

Consumers in the most developed countries are often willing to sacrifice their preferred product attributes for lower priced products.

Indicate whether the statement is true or false.

ANSWER

FALSE
For most consumer durables, product reliability may be a more important attribute in less developed nations, where such a purchase may account for a major proportion of a consumer’s income, than it is in advanced nations. Contrary to Theodore Levitt’s suggestions, consumers in the most developed countries are often not willing to sacrifice their preferred attributes for lower prices.