Firms vary their marketing mix from country to country depending on di

QUESTION

Firms vary their marketing mix from country to country depending on differences in national culture.

Indicate whether the statement is true or false.

ANSWER

TRUE
The marketing mix is a set of choices that a firm offers to its targeted markets. Many firms vary their marketing mix from country to country, depending on differences in national culture, economic development, product standards, distribution channels, and so on.