A critical aspect of the marketing function is identifying gaps in the

QUESTION

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

Indicate whether the statement is true or false.

ANSWER

TRUE
A critical aspect of the marketing function is identifying gaps in the market so that the firm can develop new products to fill those gaps. Developing new products requires research and development (R&D)—thus, the linkage between marketing and R&D.