If a firm is considering entering a country where incumbents exist, an

QUESTION

If a firm is considering entering a country where incumbents exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and culture, what would be the preferable mode of entry?

A. Greenfield venture

B. Joint venture

C. Licensing agreement

D. Franchising deal

E. Turnkey project

ANSWER

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