Which of the following is a course of action suggested by Christopher

QUESTION

Which of the following is a course of action suggested by Christopher Bartlett and Sumantra Ghoshal for companies based in developing nations?

A. Build up financial resources to match those of the largest global competitors.

B. Enter foreign markets at a similar time and scale as multinational companies.

C. Enter markets rapidly and exit at an equally rapid pace to avoid heavy losses.

D. Benchmark one’s operations and performance against foreign multinationals.

E. Do not focus on market niches that multinational companies ignore.

ANSWER

D