Small-scale entry into a foreign market makes it difficult to build ma

QUESTION

Small-scale entry into a foreign market makes it difficult to build market share because it:

A. necessitates rapid entry into a foreign market.

B. is associated with a lack of commitment demonstrated by the foreign firm.

C. leads to escalating strategic commitments.

D. requires that extra time be spent in analyzing a foreign market.

E. leads to increased exposure to a foreign market.

ANSWER

B