In international business, an advantage of being a late entrant in a f

QUESTION

In international business, an advantage of being a late entrant in a foreign market is the ability to:

A. create switching costs that tie customers into products or services.

B. capture demand by establishing a strong brand name.

C. build sales volume and ride down the experience curve before early entrants.

D. ride on an early entrant’s investments in learning and customer education.

E. create a cost advantage over first movers.

ANSWER

D