QUESTION
Which of the following is an example of a first-mover advantage?
A. The ability to create switching costs that tie customers into one’s products or services
B. The avoidance of pioneering costs that a later entrant into the foreign market has to bear
C. The increased probability of surviving in a foreign market
D. The opportunity to observe and learn from the mistakes of other entrants
E. The ability to let later entrants ride ahead on the experience curve
ANSWER
A
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