A risk-averse international firm that enters a foreign market on a sma

QUESTION

A risk-averse international firm that enters a foreign market on a small scale will increase its potential losses.

Indicate whether the statement is true or false.

 

ANSWER

FALSE
A risk-averse international firm that enters a foreign market on a small scale may limit its potential losses, but it may also miss the chance to capture first-mover advantages.

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