Xerox had a monopoly on photocopiers for several years as the technolo

QUESTION

Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents. As it served a universal need, this favorable position led Xerox to pursue a(n):

A. global standardization strategy.

B. localization strategy.

C. international strategy.

D. transnational strategy.

E. nationalization strategy.

ANSWER

C