The appropriateness of the strategy that a firm chooses to use in an i

QUESTION

The appropriateness of the strategy that a firm chooses to use in an international market varies with the extent of pressures for:

A. quality improvement and product standardization.

B. customer surplus and quality improvements.

C. customer surplus and product standardization.

D. cost reductions and local responsiveness.

E. product standardization and cost reductions.

ANSWER

D