According to Michael Porter, superior profitability goes to a firm tha

QUESTION

According to Michael Porter, superior profitability goes to a firm that:

A. creates similar products as their competitors.

B. keeps the gap between value and cost of production smaller than the gap attained by competitors.

C. drives down the cost structure of its business.

D. has the highest cost structure in the industry.

E. has the least valuable product in the industry.

ANSWER

C