In general, the more value customers place on a firm’s products: A. t

QUESTION

In general, the more value customers place on a firm’s products:

A. the lesser the profitability of the firm.

B. the higher the competitive pressure from other firms.

C. the lesser the quality of the product.

D. the lesser the consumer surplus for those products.

E. the higher the price the firm can charge for those products.

 

ANSWER

E

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