QUESTION
Which of the following is an observation made by researchers Bartlett and Ghoshal regarding modern multinational enterprises?
A. Global logistics industry makes the concept of “location economies” redundant for international firms.
B. Core competencies and skills can develop in any of the firm’s worldwide operations.
C. Flow of skills between a firm and its global subsidiaries should be unidirectional.
D. Differentiating across geographic markets helps a firm in reducing costs.
E. Customer demands for local customization are on the decline worldwide.
ANSWER
B
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