8) The marketing mixA. Includes four variablesPeople, Place, Promotion

QUESTION

8) The marketing mixA. Includes four variablesPeople, Place, Promotion, and Price.B. Includes the target marketC. Helps to organize the marketing strategy decision areas.D. Includes four variablesadvertising, personal selling, customer service, and sales promotion.9) Product is NOT con
8) T he marketing mix A. Includes four variablesPeople, Place, Promotion, and Price. B. Includes the target market C. Helps to organize the marketing strategy decision areas. D. Includes four variablesadvertising, personal selling, customer service, and sales promotion. 9) Product is NOT concerned with: A. Quality level. B. Branding. C. Wholesale price . D. Packaging. 10) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: A. Pricing. B. Promotional. C. Product. D. Placement. 12) Dell, Inc. wants to offer customers televisions in addition to

omputers. This is a change in their _____________________ A. pricing. B. personnel. C. promotional. D. product. 13) Which of the following is part of a complete marketing plan? A. Competitors marketing strategies. B. What company resources (costs) are required and at what rate. C. How different marketing mixes (for different target markets) relate to each other. D. All of these. 14) The main difference between a marketing strategy and a marketing plan is that: A. Time-related details are included in a marketing plan . B. A marketing strategy provides more detail. C. A marketing plan includes several marketing strategies. D. A marketing strategy omits pricing plans.

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