Problem complete this assignment using other websites such as Google F

QUESTION

Problem
complete this assignment using other websites such as Google Finance, Yahoo Finance, or CNN Money.
4. Youre a new financial analyst for the brokerage firm of Lodge and Howe. A client has expressed an interest in the following companies:
Ford Motor Company (F)
Harley-Davidson (HOG)
Starbucks (SBUX)
Microsoft (MSFT)
And youve been asked to provide him with a brief overview of each firm. The letters in parentheses are
Symbols used to represent company names when security prices are quoted in financial markets.

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Problem
complete this assignment using other websites such as Google Finance, Yahoo Finance, or CNN Money.
4. Youre a new financial analyst for the brokerage firm of Lodge and Howe. A client has expressed an interest in the following companies:
Ford Motor Company (F)
Harley-Davidson (HOG)
Starbucks (SBUX)
Microsoft (MSFT)
And youve been asked to provide him with a brief overview of each firm. The letters in parentheses are
Symbols used to represent company names when security prices are quoted in financial markets. Use either the names or symbols to get to the overview page for each company. Once there, do the following exercises.
a. Briefly summarize the nature of each firms business.
b. Based on the graph provided on each overview page, write a paragraph discussing the stocks price
Performance relative to that of the market as a whole. The market is represented by a price index called
the S&P 500. Your comments should include statements as to whether the stocks price seems to move
up and down with the market or against it, and whether it moves more or less vigorously than the
market.
c. How large is the company in terms of annual sales and total assets?
d. How profitable has it been recently? Answer this by stating net income (profits) as a percent of sales.
What is the trend of sales and profits over the last three years?
e. What are professional analysts saying about investing in the stock?
f. What is the stock selling for right now? How recent is that quote? What did the stock open at this
morning? Is the price moving up or down?
g. Look back at the graph. Does the stock seem volatile to you? Think in terms of the range of price
movement over the last several months as a percent of an average of the high and low prices.
http://connect.msbcollege.edu/bbcswebdav/xid-88322_1CNN Money (0.201 KB)
http://connect.msbcollege.edu/bbcswebdav/xid-88323_1Google Finance (0.214 KB)
Chapter 1 Foundations 25
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