Apply promotion and price Marketing Mix elements to a product or servi

QUESTION

Apply promotion and price Marketing Mix elements to a product or service.

Demonstrate college-level communication through the oral delivery of original materials in Standard English.

Demonstrate integrity through the application of relevant codes of conduct and social responsibility within ones profession.

Promotion and pricing of a product or service involve consideration of the strategies as well as how the strategies will be carried out, in line with the organizations values. You have read about promotion and pricing (two of the 4 Ps of the marketing mix) and had an opportunity to review the 4 Ps tutorial. You read about ethics and social responsibility in Chapter 3 and discussed these topics in the Discussion. In this Assignment, you will apply these concepts to a real-world company scenario. In addition, you will add audio to your presentation that speaks to the audience specified in the scenario. Being able to prepare a professional audiovisual presentation is an important career skill and can be added to your resume once you have become proficient.

Read the scenario below and address all the checklist items.

ANSWER:

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