MGMT 311 – Marketing PlanDevelop a preliminary

QUESTION

MGMT 311 – Marketing PlanDevelop a preliminary/basic marketing plan for a hypothetical or real company.The following elements must be included in your paper.1. Executive Summary/Abstracta. Summarize plan in a few paragraphsb. Include positioning statement2. Overview of companya. Mission statementb. Product/service descriptionc. Competitorsd. SWOT Analysis3. Market Segmenta. Identify the primary and secondary target markets.b. Provide rationale for selection4. 4 Ps, Branding strategya. Clearly identify product and/or serviceb. Price strategyi. What is your pricing strategy-penetration, skimming, competition, cost plus, etc.ii. Rationale for your selected strategy.1. Fixed/variable costs2. Competition3. Target group and willingness to payiii. Selected strategys relationship to market positioning.c. Place (Distribution) Plani. What is your strategy in determining how and where the consumer buys yourproduct/service?d. Advertising and Sales Promotion Plani. How are you going to reach your target market?ii. Advertisingiii. Which media will be most effective?iv. Will you use social media?v. What types of sales promotion strategies will you employ?1. Free samples, coupons, product demonstrations, etc.e. Develop a branding strategy that covers brand name, logo, and slogan.Formatting requirements:1. Be typed double-spaced.2. Citations and references must follow APA format

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